Bridging pet food supply chains across China and Southeast Asia

A Bangkok-based pet food sourcing and trade partner, connecting manufacturers, brands and importers across China and Southeast Asia

I'm a manufacturer I'm a brand or buyer

ONE PARTNER, THREE CAPABILITIES

Source it
Launch it
Make it sell

From a Thai factory floor to a pet parent's cart in China or Southeast Asia, we handle the trade, the market entry and the brand growth in between

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TRADE AND SOURCINGMARKET ENTRYBRAND STRATEGYCHINA ⇄ SOUTHEAST ASIA
01 · Trade and sourcing

We don't broker
We buy

One accountable partner between Thai factories and the brands they supply

Naria sources Thai pet food as the contracting buyer. Orders are placed and paid through our Thai company

  1. Define

    Product spec, target market and required certifications

  2. Match

    Shortlist qualified factories by category and export registration

  3. Verify

    Samples, certificates and factory checks

  4. Contract

    Back-to-back contracts, Naria as counterparty to both sides

  5. Deliver

    Production follow-up, quality checks and shipment

  • Qualified supplier networkWet food, treats, freeze-dried, chews, dry food
  • Multi-market complianceGACC for China, plus Russia, Canada, Japan
  • Direct contracting and paymentThrough our Thai entity
  • Trilingual negotiationEnglish, Chinese, Thai
02 · Market entry

We work on both sides

Southeast Asian pet brands into China
Chinese pet brands into Southeast Asia

Market reads, compliance paths and channel plans from a team that lives between the two markets

  1. Read the market

    Category mapping, price bands and competitor landscape

  2. Clear the path

    Registration, labeling and import requirements

  3. Choose the channel

    Where to sell first, and why

  4. Localize

    Claims, packaging copy and content in the local language

  5. Launch and iterate

    A 90-day launch plan with clear checkpoints

  • China platform expertiseDouyin and Xiaohongshu
  • On the ground in BangkokLocal team for Southeast Asia
  • Category intelligenceStructured pet category maps
  • Trilingual localizationEnglish, Chinese, Thai
03 · Brand strategy and growth

We help them sell

From positioning to a proven content formula

Built on our in-house AI production pipeline, so brands can test fast and scale what works

  1. Segment

    Find the segment worth owning, such as a pet's life stage

  2. Architect

    Design product tiers and each product's role in the line

  3. Test

    Run content at volume across owned accounts, powered by AI

  4. Prove

    Find the winning content formula in the data

  5. Scale

    KOC programs and brand-funded paid media

  • AI content productionHigh-volume, multilingual video
  • Account operations and KOCDouyin and Xiaohongshu
  • Data-driven reviewsAt every stage

Every category
Every life stage
Every market

Real projects
Real problems

Client names are withheld where agreements require it

Selected work

MARKET ENTRY · BRAND STRATEGY

A Japanese medical group's pet health line, launching in China

Challenge
A strong brand at home, no traction yet in China
Approach
Douyin-led channel plan with Xiaohongshu support, one hero SKU, owned accounts to test content, then KOC and brand-funded paid media
Results
To be added

TRADE AND SOURCING

Multi-market factory sourcing

Challenge
Buyers needed Thai factories approved for Russia, Canada and Japan, where rules differ by market
Approach
Qualification first: map each market's rules, match factories by registration, then talk price
Status
In progress Results to be added

BRAND STRATEGY

A life-stage cat nutrition line

Challenge
Stand out in a crowded cat treat category
Approach
A full category map, segmentation by life stage (kitten, adult, senior 7+) and a three-tier product architecture
Deliverables
Category map, product architecture, positioning

Your project could be next

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WHY WE DO THIS

More healthy years, together

Pets are living longer, and they deserve care that keeps up. We believe pet nutrition should be as precise as it is loving: formulated for each stage of life, grounded in science, and guided by real feeding data. Every product we source, build or help grow serves one goal: more healthy years for pets, and more time with the people who love them

Year 1

Kitten

Fast growth, with nutrition built for developing bodies and curious minds

Tiffany Huang, Founder
8 years of B2B experience across big data, fintech and AI in China and Southeast Asia. Tiffany founded Naria to bring a data-driven, science-first approach to how pets are fed and cared for

FOR MANUFACTURERS

Join our qualified supplier network

Share your certifications, export registrations and capabilities, and get matched with buyers across China and Southeast Asia

Export registrations
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FOR BRANDS AND BUYERS

Tell us what you need

Sourcing Thai pet food, entering a new market or building your brand, we'll reply with a clear next step

What you need
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